Brand assets for webinars and livestreams

Brand assets

These are the files that define how your content looks and sounds. They stay consistent across every session.

Bumper MP4 or MOV · 1920×1080

A short motion graphic featuring your company or event name and logo. Plays at the start and end of each session. Sometimes the open and close are different; sometimes it's the same clip used twice.

PiP Map PNG · 1920×1080, transparent cutouts

A layout image that shows your production partner how to frame your footage on screen. It has transparent cutout windows where the speaker camera and content slide sit. Your editor composites video into those windows in post.

Branded background PNG

If you don't have a PiP map, you can provide your production partner with a static graphic that sits behind your video frames. Often it incorporates your company logo, an event lockup, and any sort of background used on other event collateral.

Lower third template .mogrt · PNG · MOV · PSD

The graphic that displays a speaker's name and title on screen.

Music bed WAV or AIFF preferred · MP3 accepted

Background music that plays under your bumper and title card before the content starts.

Logo PNG transparent · SVG · Not JPEG

Your company or event logo. It's best to provide light and dark versions.

Event lockup PNG transparent

Your event's name or wordmark, styled separately from your company logo.

Brand guidelines PDF

Your style guide. Colors, fonts, usage rules. This is a nice-to-have that helps your production partner make design decisions without guessing.

Fonts OTF or TTF · Not WOFF or WOFF2

Your brand typefaces as desktop font files. These are different from web fonts. If you are sharing your presentation decks with your production partner, or asking them to build any assets for you, it's essential they have these.

Recording types

If you're working with footage from a live event or livestream, your AV partner may refer to these file types. Here's what they mean.

Program feed

This is the recording that captures what your AV team showed on screen during the live event. It switches between cameras and slides in real time. It's usually very good, but not always perfect. A camera might cut to the wrong person, catch an audience member on their phone, or drift during a shaky moment. Some of those can be corrected in post if you have additional footage to work with.

ISO recordings

Individual camera recordings captured separately, before any switching or mixing. One file per camera. The more ISOs you have, the more flexibility your production partner has to fix issues or build a cleaner edit. If you want ISOs, this should be discussed with your AV team before the event.

IMAG feed

Short for Image Magnification. The close-up camera shot of the speaker on stage. Usually one of the ISO files.

Content feed / slide feed

The recording of what was on the presentation screen during the live event. Usually this is a recording of the presentation deck.

A note on room setup

Some rooms have one camera, others have multiple. A single-camera setup gives you one ISO to work with. Multiple cameras give you more flexibility. Virtual recordings (Zoom, Teams, etc.) are typically a single combined file with no ISOs.

Who usually has on-demand asset files?

If you weren't part of the event planning team, go to them first. They will either have the assets or can introduce you to the right production partner. They also might already have a plan for on-demand.

If you haven't recorded yet

Your creative or design team will have your logo, fonts, brand guidelines, and possibly a lower third template or branded background. They also might have bumpers or other assets built for the show. If they don't, your AV or production partner may be able to create these for you using your brand guidelines.

You should also ask your event team or production partner if they are recording separate ISOs. This will help you understand what your on-demand recording could look like.

If your recording is already done

Your AV or production partner will more than likely have everything. Ask for the original asset files, not screenshots or exports from the stream. Ask specifically for the program feed and raw record files. If they shot with multiple cameras, ask for the individual ISOs as well.

Putting the assets together

Often, webinars or livestream events will already have these assets baked into the program feed, and you can upload that directly to your on-demand hub. If your recording doesn't have these assets, you can hand them to a post-production partner (like The Gyld) to polish your recording before you upload it to your on-demand library.

Templates and resources

Two emails you can copy, edit, and send right now.

To your creative or marketing team

Subject: Brand files needed for [Event Name] video production

Hi [Name],

We're working with a video production partner to edit our [event name] sessions into on-demand content. Could you send over the following?

Company or event logo — PNG with transparent background, or SVG (not JPEG)
Event lockup, if we have one — PNG with transparent background
Branded background image — 1920×1080 PNG
Brand guidelines — PDF
Brand fonts — OTF or TTF files
Lower third template — .mogrt for Adobe Premiere, or PNG
Opening and closing bumper videos — MP4 or MOV, 1920×1080
Music bed or background audio — WAV or AIFF preferred

If any of these don't exist yet, let me know and I can loop in the production team.

Thanks,
[Name]

To your AV or recording team

Subject: Recording files for [Event Name]

Hi [Name],

We're handing off our [event name] recordings for post-production editing. Before the event, I wanted to confirm a few things:

Will you be recording ISOs — separate files for each camera or source?
Can we get a clean content or slide feed?
What format will the recordings be in? MP4 or MOV preferred.
Can you record at 1920×1080?
Are speakers being mic'd directly? Lavalier mics are ideal.

After the event, please send the program feed, ISO recordings if captured, content/slide feed, and IMAG feed for in-person sessions.

Thank you,
[Name]